Case Study 02 · Spok Mobile

In a hospital, a delayed message isn't just inconvenient. It can cost a life.

How redesigning a clinical messaging app reduced communication delays by 40% — and put patient care back on track.

Role

Sole UX Designer

Timeline

Jan – Sep 2017

Platform

iOS / Android

Team

2 Eng · 2 QA · 1 A11y · 1 BA

Mobile UX

Healthcare

User Research

Prototyping

HIPAA

iOS/Android

The Problem

Where it started.

Doctors, nurses, and clinical staff were relying on a messaging app that worked against them. Urgent code warnings got buried in cluttered inboxes. On-call schedules didn't sync. New staff couldn't figure it out — so they gave up, fell back on slower methods, and gaps opened in patient care.

The consequences weren't just operational. Delayed consultations. Miscommunicated critical alerts. Coordinated care that broke down exactly when it mattered most.

"The problem wasn't that clinical staff didn't want to communicate well. The tool they were given made it nearly impossible."
Research

Listening before designing.

I embedded with the people using the app — shadowing nurses on rounds, sitting with doctors during shift changes, and interviewing staff about their most stressful communication moments. I built personas for doctors, nurses, and clinical staff, and mapped the full clinical messaging journey from alert to care delivery.

Process

From discovery to ship.

01

Discover & Research

Shadowing sessions, interviews with clinical staff, persona building, and full clinical messaging journey mapping.

02

Ideate & Wireframe

Low-fidelity explorations focused on message prioritization, intuitive navigation, and role-based communication flows.

03

Prototype & Test

Interactive prototypes for 1:1 and group clinical conversation flows, tested with clinical users in context.

04

Build & Ship

WCAG and HIPAA-compliant high-fidelity designs with full engineering and QA partnership.

Personas

The people behind the work.

Dr. Elena M.

Hospitalist · ICU

"When I'm in surgery, I need to know which messages actually need me right now."

  • Instantly see urgent messages
  • Quickly consult a colleague
  • Access patient info without switching apps
  • No message prioritization
  • Can't see on-call status of colleagues
  • Notification overload causes alert fatigue
  • Jamie R., RN

    Charge Nurse · Med-Surg

    "Half my shift is spent tracking down information that should just show up for me."

  • Reach the right person fast
  • Get verified patient updates
  • Know which colleague is on call
  • Old app doesn't integrate with EHR
  • Unclear who is available on-call
  • Onboarding was overwhelming and unclear
  • Solution

    What we built.

    The new app was built around one principle: urgent things need to feel urgent. Color-coded message tags made code warnings impossible to miss. A redesigned bottom navigation matched the way clinical staff actually move - fast, often one-handed, mid-task. Better EHR and on-call scheduling integration meant the app finally worked with clinical systems instead of alongside them.

    Personas

    Journey map

    Wireframes

    Onboarding screens
    Alerts tab
    Spok mobile alerts menu
    Conversation tab
    Spok mobile_my conversations landing page
    New alert
    Spok mobile_search_seelect_alert - recipient spage
    Custom alert - pending
    Spok mobile_recipient_recives_custom_alert
    Free text alert
    Spok mobile_recipient_recives_free text_alert

    Mockups

    Alerts
    Impact

    Measurable outcomes.

    40%
    reduction in communication delays
    35%
    increase in user satisfaction
    35%
    increase in app adoption
    HIPAA
    compliant from day one
    0
    accessibility violations at launch
    3
    integrated clinical systems
    Takeaway

    High-stakes environments demand high-empathy design. When you understand the most stressful moment a person faces in their workday and design for that, everything else follows. The best UX doesn't just reduce friction. It removes the conditions that make failure likely.

    Mobile UX

    Healthcare

    User Research

    Prototyping

    HIPAA

    iOS/Android

    Chikezie Waturuocha

    © 2025 Chikezie Waturuocha